Business owners often wonder if and at what point they should work their brands into the names of their products. For starters, companies should put their brand title into their product labels. They should also list it in their key listings and also in the product description and in the backend as well. By doing all of the above, companies get repeated exposure every time a consumer visits their product listing on a commerce site, such as Amazon.
- Putting your brand name in your product listing as an Amazon seller may be a bit of a toss-up, as Amazon indexes your brand name already.
- For some sellers, it might be useful to convert the use of those bytes to more keyword input instead.
- Even if a seller post to include a brand name in a listing it isn’t always necessary or even always best practice to make the name the first word in the product listing.
“But once you have built a brand asset, and people are actually searching for that brand name and bidding against it in PPC, you should definitely use it in your title.?”