Now, the amount of shopping that goes online is absolutely absurd. Soon, the online market for all shopping goods is going to outpace traditional retail. It has been coming for a long time and there are tons of huge companies that see the value of shopping online. It is so convenient for people and does not take as much time out of their day. This allows for a lot of shoppers to being their product searches online.
- Last year’s data showed that about 71% of buyers did some version of online shopping before hitting the brick and mortar stores.
- This year the percentages have gone even higher, with data suggesting that the percentage is now at 87%.
- Even with close to half of shoppers preferring live establishments, 35% are buying more often on their laptops, while 18% are favoring their phone’s buying power.
“While nearly half of shoppers prefer to buy in-store over online marketplaces or digital brands, retailers will need more than a convenient service counter to compete in the future, according to the new report.”