Sponsored Products exists within the Amazon Marketplace and drives traffic to an Amazon detail page. Sponsored Products is a PPC platform, which exists within the Amazon Marketplace and drives traffic to an Amazon detail page. Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon is relatively easy. Depending on your goals, Amazon sellers can build out campaigns to launch a new product(s) or to feature product(s) that are seasonal or in demand.With Sponsored Products, sellers will have to determine how much they want to spend, what time period they want to advertise for and which products they want to feature. There are two ways to build & manager your campaigns within Sponsored Products,Automatic targeting and Manual targeting. Customers that visit Amazon to buy something specific see suitable advertisements for their search term during the search and purchase process. Compared to ads via Google or Facebook, the intent to purchase is, on average, significantly more plausible on Amazon. Ads on Amazon overall can be placed in three different places during search and purchase such as External websites,search results and product pages. Amazon ads always promote a single product and have the same structure as an organic search result. Once, you’ve registered for Sponsored Products, we recommend sellers build out Automatic Campaigns first, to help better understand which ASINs you can and should run for Sponsored ads.With Automatic campaigns, Amazon will target your ads to all relevant customer searches based on your product information.
Key Takeaways:
- Amazon has so many potential options on their platform for individuals that want to advertise.
- Amazon is so revolutionary in the amount of business that they handle on a day to day basis.
- Amazon has grown exponentially over the past decade much to the dismay of competitors.
“Compared to ads via Google or Facebook, the intent to purchase is, on average, significantly more plausible on Amazon.”
Read more: https://sellics.com/blog-advertising-on-amazon-beginners-guide-to-amazon-sponsored-products/