As Amazon continues to grow and innovate, they are testing new things. They are trying new things on a consistent basis and it is only getting better and better. Now, in their mobile site, they are adding some video ads to their mobile search results. This allows for things like and cookies and more advertising to be implemented on the mobile level. This is huge because now, so many people are using mobile phones on a daily basis.
- Digiday reports that big advertisers like Procter & Gamble, and Lamps Plus, are already testing the new Amazon video ads format.
- Because Amazon has become the de facto search engine for shoppers, brand advertisers like Lego and Pernod Ricard intend buying more video inventory from Amazon.
- Mobile has become a significant medium for the Amazon shopper. One example given is Germany where mobile is used more during the day for shopping.
“The ads are in a limited beta test right now and have come up in discussions between the online behemoth and ad industry, according to two separate sources who have had those meetings. Those meetings began over a month ago, said one of the sources, but Amazon didn?t publicly announce the product until last week when they made a post intended to drum up interest in the trial.”