Home � STRATEGIC MARKETING � Marketing strategy of Amazon ? Amazon marketing strategy Marketing strategy of Amazon ? Amazon marketing strategy December 15, 2017 By Hitesh Bhasin Tagged With: Marketing strategy articles Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon?s segmentation is based on actual purchase behaviour: not what people might have expressed interest in, but what they actually did. Amazon?s micro-level segmentation targets each customer individually, allowing the company to convert visitors into long-term, high-value customers.Amazons marketing strategy consists of three general marketing strategies viz Amazon SEO,External Marketing methods both paid and non pad and lastly Amazon advertising.Amazon has successfully positioned itself as a Glocal (Go global Act local) e-commerce giant where one can buy anything & get it delivered at any remote locations.Amazon has also achieved economies of scale through extensive product offerings which include electronics, toys and games, apparels, DIY and many more.Search Engine Optimization (SEO) is one of the best-known methods of online marketing. SEO helps you to appear as high as possible in the search results for specific queries. more product searches are started directly on Amazon than on Google. This makes Amazon the number 1 product search engine on the internet.Further more, Amazon is one of the longest players to be present in the online sector and has a solid hold in European countries and US. This bottom line is helping the company to expand in new markets.
- Amazon is one of the most promising companies in the world regardless of the fact that it is already massive.
- Jeff Bezos thought about every possible option for Amazon and the market share they could have.
- Amazon has a worldwide presence and they do not seem as if they are slowing down anytime soon.
“The rising competition forces Amazon salespeople to engage more intensively with Amazon and its opportunities as a marketing channel.”