Those of us that love photography may wax poetical about a great scenic shot, or a fabulous portrait. However, as un-poetic as it may seem, product photos have the ability to create a visceral emotional response with viewers, even if they do not incorporate a rainbow, or a weather-beaten visage. For product sellers on a big site, like Amazon, a great product pic can make a giant difference in creating a connection with customers. Marketers often use product-only pics, which are clean and generally include the item on a plain white background. Lifestyle product pics are a more nuanced choice of pic and generally include the product in the context of a real life situation. Pic users on Amazon need to review Amazon’s criteria for pic use, as the site has a number of specific requirements when it comes to backgrounds and sizes. Ultimately, photo-users should remember that most buyers decide rather quickly what to click on and often do so based on photo choice rather than text. Pick a good placement for your pic as well as the right pic. Remember, that the idea is to get that gut emotive response, whether by picking a life context that relates to viewers, or by the more subtle use of colors and textures. Pics sell products.
- Product only images showcase the product against a white background and are required by Amazon as the first image of the product you are selling.
- Lifestyle images show models using the product and help customers to become more excited about the product.
- High quality photos will represent your product well, leading to clicks and conversions.
“The saying goes that a picture is worth a thousand words, and it holds true even when it comes to product photography.”