Amazon Sales Rank: How Important is it and How Can You Improve it?

Amazon sales rank is an indication of how well a product sells on Amazon within a category. The lower the number, the better the product is selling. It is an indication of past sales but will not lead to better sales in the future. Use better photographs and more precise and effective keywords in your listing to improve your product’s likelihood of being found in Amazon searches. Also consider running giveaways and sponsor campaigns to make your product more visible to drive more sales.

Key Takeaways:

  • To optimize your sales, be sure to use the right keywords in your listing.
  • Your BSR indicates past sales and has no bearing on what your future sales may be.
  • Promote your products and boost your rankings by running giveaways, or Launches.

“This metric is quite possibly the most disputed and researched element in Amazon?s arsenal. Sellers truly have a love-hate relationship with BSR.”

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