Amazon’s fakes problem hits lower-priced brands hardest

Many people are using Amazon as a continued platform to sell their respective goods on it. In fact, with Amazon being the largest online retailer by far, there are thousands and thousands of sellers who are trying to get into the market. As a result, the market has become a bit saturated. Now, there are even some fakes that are hitting the market and it is becoming more and more of a problem for the company as they try to combat it.

Key Takeaways:

  • Shoe brands are a massive market for people who are looking to sell fake products.
  • Many high end brands are struggling with the people who are making good fakes and then selling them.
  • Amazon, as it has gotten bigger, has attracted sellers from all different scales and sizes.

“While upscale brands have made the loudest noise about knockoffs sold by third-party sellers through Alibaba, Amazon and others, lower-priced brands on Amazon may be more vulnerable because of their greater presence on its marketplace, according to research from e-commerce insights firm Gartner L2 emailed to Retail Dive.”

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