Daniel Paluska 
This is a list of actionable testing ideas that you can use to improve your Sponsored Brands campaign performance. In fact, these same ideas helped us turn a Sponsored Brands campaign from generating $28.61 during the first month to $633.19 in the second month for a client where we managed their Amazon PPC campaigns. If … Read more
This is the ultimate guide to getting started with Amazon Sponsored Brands ad campaigns. If you want to: Understand how Sponsored Brands compliment your existing ad campaigns Select the best ad type for your advertising goals Learn about the different ad creatives you can use Discover tips for successful Sponsored Brands campaigns Then read on. … Read more
One of the most misused and misunderstood topics that impact your ad-campaign performance are Amazon negative keywords. From reducing wasted ad spend, to increasing your ad campaign performance, the benefits to learning how to harness this keyword match type can’t be understated. In this article, I am going to break down what negative keywords are, … Read more
Today I’m going to show you how we were able to increase our client’s ad revenue by $11,303 in 4 weeks by simply refining his Amazon PPC campaign structure. How did we achieve this growth in such a short period? The Silo Method. A method that we developed to help to address poor Amazon PPC … Read more
Amazon product title optimization should get way more attention than it does. Focusing on optimizing your title can improve your SEO rankings making your PPC campaigns more profitable. If you haven’t spent much time working on your Amazon titles, you may want to start now. It could change your business! So let’s dive right in. … Read more
Are you an Amazon seller looking for practical, insightful and educational blogs to grow your business? You’ve come to the right place. As you know, there’s no shortage of Amazon blogs of varying quality just waiting for you to dive down the rabbit hole of Amazon selling. To make your life a little easier, we … Read more
If you are debating selling on Shopify vs. Amazon, then this post is for you. In 2015, I partnered with a local retailer to start selling products on Shopify. Fast-forward to the beginning of 2020, and I started selling used books and wholesale products on Amazon under my own store. While my full-time job is … Read more
These strategies helped grow one of my client’s PPC sales by over $615,000 during 2020 when compared to 2019. This is a list of actionable Amazon PPC tips for scaling your campaigns and increasing your sales on Amazon. If you want more sales on Amazon from your PPC campaigns, then you’ll love this list of … Read more
Today I’m going to show you how our Amazon listing optimization process increased a client’s orders by 39% in just 5 easy steps. I also: Increased listing traffic by 31% Improved the listing conversion rate by 11% Significantly boosted Amazon PPC campaign performance How was I able to increase the listing performance in just two … Read more
Selecting the best Amazon PPC Keyword Match Types can easily make or break the performance of an Amazon PPC campaign. Set a keyword to an exact match type and you might see your ad campaign drop in impressions and sales grind to a halt. However, if you went with a broad match type for the … Read more
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