The advertising cost of sale or ACoS, is something that is often misunderstood. Too often I will be speaking with a potential client about their Amazon advertising, and the topic of ACoS, will inevitably come up. In almost every case, the assumption is that the lower the Amazon ACoS the better. However, that is not … Read more
Although often glossed over when discussing PPC strategy, successfully managing your bidding on Amazon is a critical component when it comes to advertising on Amazon. If you understand the fundamentals, which this post covers, and also strategies to improve your Amazon bidding strategy, which we also cover, you will be well ahead of your competition. … Read more
Being able to leap the rankings and get massive exposure for your product(s) and outsell your competition has become a reality thanks to Amazon Sponsored Products. Back in 2012, when Amazon launched a beta program ((https://adage.com/article/special-report-advertising-week/amazon-breaks-silence-ad-ambitions-advertising-week-foray/237546)) that enabled merchants to bid on keywords and have their products show up in the search results for those … Read more
As Amazon becomes an even more competitive marketplace, it?s critical for sellers to get their products noticed! Amazon Pay-Per-Click, otherwise known as Amazon PPC, can help you do that. Use the tools available to you as an Amazon seller, such as the ACoS Calculator, SellerApp, and Performance Dashboard, to be accurate and make the most … Read more
The FBA sellers who are making a ton of money on Amazon are very smart. Now, with the thousands and thousands of people trying to sell on the site, people need to figure out how to differentiate themselves from the pack. This is where marketing gets involved at a very high level. You want people … Read more
Sometimes, you?ll have a perfect idea for a product in mind from the outset, but face the challenge of finding a manufacturer somewhere in the world to actually produce and supply it. Always seek out a producer you can actually talk to on the phone, or travel to meet face to face. You can use … Read more
Amazon Sellers know this time of year as ?Shoulder Season,? the interlude between the frenzy of Prime Day and the all-important holiday shopping season. During this important time of preparation for the holiday shopping rush, it?s important to get your Buyer-Seller messaging just right. Don?t bombard buyers with too many messages ? remember that Amazon … Read more
Amazon IPI stand for Inventory Performance Index. It is a recently-introduced metric that is used by Amazon to evaluate the performance of FBA sellers. IPI is calculated quarterly. If an FBA seller’s IPI drops below 350 on a scale of 0 to 1000 Amazon imposes a storage limit. The seller is charged an overage fee … Read more
Amazon is continuing to grow at an astronomical rate and soon, it will surpass its cloud computing income by 2021. For a long time, the cloud computing business sector of Amazon was the cash cow within the business. This is where it was making a ton of its money. Now, with its advertising efforts, Amazon … Read more
The integration of the vast array of online platforms and social media pages these days has allowed businesses to integrate with one another on all platforms and therefore increase their cross channel prominence to customers and followers. One of the most effective means of increasing business for Amazon sellers in recent times has been that … Read more
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