Any Amazon listing is actually written for two separate audiences ? the human audience who will read the listing and make a decision about whether to buy, and the computer algorithms that analyze listing and decide what listings to put in front of human customers. The most important part of a listing is the image, … Read more
Now that Amazon Prime Day is over, Black Friday seems to be fast approaching. It’s important to take the lessons learned from Amazon prime day to make sure that performance is good on Black Friday. Overall, Amazon Prime Day does seem to have been a success – although that may be due in large part … Read more
Amazon is taking the e-commerce world by storm, and more and more businesses are looking to sell their products on their platform. When it comes to selling with Amazon, you can either use the Seller Central platform or the Vendor Central platform. The Seller Central platform gives you the freedom of deciding how you list … Read more
Making optimal profit as an Amazon seller is heavily reliant on which products are considered top-selling in the current market. In 2018, over 60% of searchers performed on Google were done on smartphones, which shows just how relevant technology and electronics are, and how much you could potentially make when selling high-quality products. Not only … Read more
While Amazon can be an important way to sell products online, it often can prove limiting for businesses. Often the best way to improve your performance on Amazon is to use methods of external traffic – like Google or Facebook ads. This way, you can get ahead of the competition and appeal to outside customers, … Read more
Selling products on Amazon can often be challenging — and frustrating when you do not understand why you can’t get any buyers. Thankfully, there are many simple strategies that can get you on a path to higher traffic on Amazon. First, optimizing your listing is absolutely crucial. Use keywords and listing builder tools to make … Read more
Amazon sales rank is an indication of how well a product sells on Amazon within a category. The lower the number, the better the product is selling. It is an indication of past sales but will not lead to better sales in the future. Use better photographs and more precise and effective keywords in your … Read more
Becoming a certified FBA seller on Amazon can be highly exciting due to how profitable and promising their platform is. Unfortunately, engaging in even the slightest mistake can often lead you into deep trouble when it comes to bringing in future business. Be sure that you are always selling high quality products, because just a … Read more
Amazon and Google both seek large amounts of revenue from their advertisement departments. They, however, have very different approaches to their advertising. Google highlights text ads below product listings ads which can potentially lead to a lot of clicks and therefore a lot of revenue. Amazon receives an even larger share of revenue from product … Read more
Amazon is planning an expansion to their Sponsored Products ad program by allowing the ads to run across the whole internet, not just sites owned by Amazon. This would allow Amazon to retarget its customers when they are visiting other sites. Sponsored Products uses keywords to target people for ads, and this latest expansion is … Read more
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