Amazon Marketing Strategy 2018 – The Ultimate Overview

Home � STRATEGIC MARKETING � Marketing strategy of Amazon ? Amazon marketing strategy Marketing strategy of Amazon ? Amazon marketing strategy December 15, 2017 By Hitesh Bhasin Tagged With: Marketing strategy articles Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon?s … Read more

Algorithms feeding unsustainable price cuts online

Variable price rates are not an uncommon feature on Amazon. In fact, about a quarter of the items sold on Amazon shift in price, sometimes many times over the course of one day. Recently, however, there has been a significant shift in this dynamic. There has been an over 70% jump in the price-shifting occurring … Read more

Amazon Product Photography: Here’s What You Need to Know

Those of us that love photography may wax poetical about a great scenic shot, or a fabulous portrait. However, as un-poetic as it may seem, product photos have the ability to create a visceral emotional response with viewers, even if they do not incorporate a rainbow, or a weather-beaten visage. For product sellers on a … Read more

Amazon to merge its ad businesses into one platform – Digiday

The Amazon selling platform avails potential sellers the opportunity to sell to their niche customer directly, or to utilize Amazon as an intermediary. The site sections that delineate where different type of sellers need to go and how they should operate are often confusing to the uninitiated. Streamlining and making the distinctions less upsetting has … Read more

The rise of fake Amazon reviews — and how to spot them

The founder of a new website called, Saoud Khalifah, has reported that around 30% of online reviews that we find among different product categories on Amazon could be false. Companies often produce fake reviews on their products in order to boost sales by finagling consumers into thinking that they’re a long-time reputable brand. … Read more

How to Sell Amazon FBA Business Assets to Investors for Cash

Everyone on Amazon FBA is looking to make money. More and more people are realizing that it is a valid platform for someone to run a business and in turn, make a ton of money. There are so many stories of successful Amazon FBA business owners. Now, business owners on Amazon are even looking to … Read more