This is the ultimate guide to getting started with Amazon Sponsored Brands ad campaigns. If you want to: Then read on. You are in the right place. Let’s get started. Similarities and Differences Between Sponsored Products and Sponsored Brands While our recommended approach for advertisers looking to explore Sponsored Brands is almost entirely different than … Read more
Today I’m going to show you how we were able to increase our client’s ad revenue by $11,303 in 4 weeks by simply refining his Amazon PPC campaign structure. How did we achieve this growth in such a short period? The Silo Method. A method that we developed to help to address poor Amazon PPC … Read more
Amazon product title optimization should get way more attention than it does. Focusing on optimizing your title can improve your SEO rankings making your PPC campaigns more profitable. If you haven’t spent much time working on your Amazon titles, you may want to start now. It could change your business! So let’s dive right in. … Read more
These strategies helped grow one of my client’s PPC sales by over $615,000 during 2020 when compared to 2019. This is a list of actionable Amazon PPC tips for scaling your campaigns and increasing your sales on Amazon. If you want more sales on Amazon from your PPC campaigns, then you’ll love this list of … Read more
Today I’m going to show you how our Amazon listing optimization process increased a client’s orders by 39% in just 5 easy steps. I also: Increased listing traffic by 31% Improved the listing conversion rate by 11% Significantly boosted Amazon PPC campaign performance How was I able to increase the listing performance in just two … Read more
Selecting the best Amazon PPC Keyword Match Types can easily make or break the performance of an Amazon PPC campaign. Set a keyword to an exact match type and you might see your ad campaign drop in impressions and sales grind to a halt. However, if you went with a broad match type for the … Read more
The advertising cost of sale or ACoS, is something that is often misunderstood. Too often I will be speaking with a potential client about their Amazon advertising, and the topic of ACoS, will inevitably come up. In almost every case, the assumption is that the lower the Amazon ACoS the better. However, that is not … Read more