Improve Your Amazon Sponsored Brands Campaigns

22 Ideas You Can Test to Improve Your Amazon Sponsored Brands Campaigns

This is a list of actionable testing ideas that you can use to improve your Sponsored Brands campaign performance. In fact, these same ideas helped us turn a Sponsored Brands campaign from generating $28.61 during the first month to $633.19 in the second month for a client where we managed their Amazon PPC campaigns. If … Read more

Amazon Sponsored Brands: The Definitive Guide to Getting Started

Amazon Sponsored Brands: The Definitive Guide to Getting Started in 2021

This is the ultimate guide to getting started with Amazon Sponsored Brands ad campaigns. If you want to: Understand how Sponsored Brands compliment your existing ad campaigns Select the best ad type for your advertising goals Learn about the different ad creatives you can use Discover tips for successful Sponsored Brands campaigns Then read on. … Read more

Amazon PPC Campaign Structure: How Our Silo Method Added $11,303 for Our Client in 4 Weeks

Today I’m going to show you how we were able to increase our client’s ad revenue by $11,303 in 4 weeks by simply refining his Amazon PPC campaign structure. How did we achieve this growth in such a short period? The Silo Method. A method that we developed to help to address poor Amazon PPC … Read more

amazon product title optimizaiton

Amazon Product Title Optimization: What is and isn’t Working in 2021

Amazon product title optimization should get way more attention than it does. Focusing on optimizing your title can improve your SEO rankings making your PPC campaigns more profitable. If you haven’t spent much time working on your Amazon titles, you may want to start now. It could change your business! So let’s dive right in. … Read more

19 Actionable Amazon PPC Tips for Scaling Your Campaigns and Increasing Their Performance

19 Actionable Amazon PPC Tips for Scaling Your Campaigns and Increasing Their Performance

These strategies helped grow one of my client’s PPC sales by over $615,000 during 2020 when compared to 2019. This is a list of actionable Amazon PPC tips for scaling your campaigns and increasing your sales on Amazon. If you want more sales on Amazon from your PPC campaigns, then you’ll love this list of … Read more

How to Optimize your Amazon Listings in 5 Easy Steps

Amazon Listing Optimization: Start Increasing Sales in 5 Easy Steps

Today I’m going to show you how our Amazon listing optimization process increased a client’s orders by 39% in just 5 easy steps. I also: Increased listing traffic by 31% Improved the listing conversion rate by 11% Significantly boosted Amazon PPC campaign performance How was I able to increase the listing performance in just two … Read more

Amazon ACoS Calculations and Strategies

Master Your Amazon ACoS: How to Calculate and 3 Ways to Lower Advertising Costs

The advertising cost of sale or ACoS, is something that is often misunderstood. Too often I will be speaking with a potential client about their Amazon advertising, and the topic of ACoS, will inevitably come up. In almost every case, the assumption is that the lower the Amazon ACoS the better. 
However, that is not … Read more

Amazon Bidding: How it Works and 3 Strategies for Success

Although often glossed over when discussing PPC strategy, successfully managing your bidding on Amazon is a critical component when it comes to advertising on Amazon. If you understand the fundamentals, which this post covers, and also strategies to improve your Amazon bidding strategy, which we also cover, you will be well ahead of your competition. … Read more

Amazon Advertising and PPC Strategy Guide

Being able to leap the rankings and get massive exposure for your product(s) and outsell your competition has become a reality thanks to Amazon Sponsored Products. Back in 2012, when Amazon launched a beta program (( that enabled merchants to bid on keywords and have their products show up in the search results for those … Read more