Amazon ACoS Calculations and Strategies

Master Your Amazon ACoS: How to Calculate and 3 Ways to Lower Advertising Costs

The advertising cost of sale or ACoS, is something that is often misunderstood. Too often I will be speaking with a potential client about their Amazon advertising, and the topic of ACoS, will inevitably come up. In almost every case, the assumption is that the lower the Amazon ACoS the better. 
However, that is not … Read more

Amazon Bidding: How it Works and 3 Strategies for Success

Although often glossed over when discussing PPC strategy, successfully managing your bidding on Amazon is a critical component when it comes to advertising on Amazon. If you understand the fundamentals, which this post covers, and also strategies to improve your Amazon bidding strategy, which we also cover, you will be well ahead of your competition. … Read more

Amazon Advertising and PPC Strategy Guide

Being able to leap the rankings and get massive exposure for your product(s) and outsell your competition has become a reality thanks to Amazon Sponsored Products. Back in 2012, when Amazon launched a beta program ((https://adage.com/article/special-report-advertising-week/amazon-breaks-silence-ad-ambitions-advertising-week-foray/237546)) that enabled merchants to bid on keywords and have their products show up in the search results for those … Read more