Amazon Sponsored Brands: The Definitive Guide to Getting Started in 2021

This is the ultimate guide to getting started with Amazon Sponsored Brands ad campaigns. If you want to: Then read on. You are in the right place. Let’s get started. Similarities and Differences Between Sponsored Products and Sponsored Brands While our recommended approach for advertisers looking to explore Sponsored Brands is almost entirely different than … Read more

Amazon Product Title Optimization: What is and isn’t Working in 2021

Amazon product title optimization should get way more attention than it does. Focusing on optimizing your title can improve your SEO rankings making your PPC campaigns more profitable. If you haven’t spent much time working on your Amazon titles, you may want to start now. It could change your business! So let’s dive right in. … Read more

Amazon Listing Optimization: Start Increasing Sales in 5 Easy Steps

Today I’m going to show you how our Amazon listing optimization process increased a client’s orders by 39% in just 5 easy steps. I also: Increased listing traffic by 31% Improved the listing conversion rate by 11% Significantly boosted Amazon PPC campaign performance How was I able to increase the listing performance in just two … Read more

Master the 3 Amazon PPC Keyword Match Types

Selecting the best Amazon PPC Keyword Match Types can easily make or break the performance of an Amazon PPC campaign. Set a keyword to an exact match type and you might see your ad campaign drop in impressions and sales grind to a halt. However, if you went with a broad match type for the … Read more