Maximizing every advertising dollar is the reason we developed the Grow, Balance, and Concentrate (G.B.C.) System for Amazon Ads. It is the foundation for our clients’ success and the reason they reach their goals with predictable precision.
The origin of the system came out of frustration. There were some clients that we would do amazingly well for and others that would leave after a few months because we could perform. Just like an Amazon seller who wants predictable sales, we wanted predictable results for our clients.
So we took a step back, and analyzed the rules and actions that we were performing on various campaigns. During this analysis we saw patterns emerge and with these unique combinations each stage was born.
Now, with our system, we are able to define the goal of each product on the fly, assign a set of rules and tasks, and reliably meet the goals of our clients’.
When a product needs a push in daily sales velocity we turn to this stage. Everything we do is focused on aggressively expanding the campaigns to gain maximum exposure. The two main focuses are on weekly keyword expansion and bidding aggressively to push the listing over the competition.
At a certain stage, expansion starts to become more costly and more difficult to achieve. This is when we make it a priority to scale back expansion and focus almost entirely on profitable sales.