While Amazon can be an important way to sell products online, it often can prove limiting for businesses. Often the best way to improve your performance on Amazon is to use methods of external traffic – like Google or Facebook ads. This way, you can get ahead of the competition and appeal to outside customers, and be favored by Amazon. This is also the best way to find long-term customers, instead of those that just stumble upon your Amazon listings.
- External traffic can be a great way to increase your sales on Amazon, a platform that has limitations.
- Use sites like Google and Facebook to advertise to customers that the competition isn’t attracting.
- External channels can create a customer base that is long-term, instead of relying on one-off Amazon purchases.
“To build a brand that lasts, take advantage of all the traffic channels you can. External traffic allows you to put together an email list and make deeper relationships with your customers.”