Savvy Amazon Sellers note that some categories tend to result in better return on investment (ROI) than others. Notably, they advise people trying to get into the Amazon Seller game to go for ?boring categories, and to avoid popular categories like fitness, which tends to be a very crowded field with many very similar products. For the same reason, categories with slightly higher production costs or barriers to entry, like automotive parts, can be a better bet. Likewise, subscribe-and-save is good for Sellers.
- Avoid categories where you will find many other sellers with the same passions, who are selling the same brands.
- Some product categories, such as Automotive, are gated, but it’s worth trying to get into them because they are less saturated.
- The sellers who see strong, consistent sales are those with products in the Subscribe and Save categories.
“However, there are certainly top selling categories on Amazon that sellers more often than not find success in for launching their first product.”