Any Amazon listing is actually written for two separate audiences ? the human audience who will read the listing and make a decision about whether to buy, and the computer algorithms that analyze listing and decide what listings to put in front of human customers. The most important part of a listing is the image, as this plays a huge role in purchase decisions, while the second most important part is the keywords, which will help determine whether the algorithms steer consumers to your listing.
- The two most important parts of any Amazon listing are the picture(a) and the keywords used.
- Any Amazon listing actually has two audiences, the first of which is the human customer making a decision about what to buy.
- The second audience for any Amazon listing is the algorithms that use keywords and other analytics to decide what listing customers see.
“While everyone may have a different order in which they get things optimized, there is still a relative consensus on the top things that make or break a good Amazon product listing.”