These strategies helped grow one of my client’s PPC sales by over $615,000 during 2020 when compared to 2019. This is a list of actionable Amazon PPC tips for scaling your campaigns and increasing your sales on Amazon. If you want more sales on Amazon from your PPC campaigns, then you’ll love this list of … Read more
Today I’m going to show you how our Amazon listing optimization process increased a client’s orders by 39% in just 5 easy steps. I also: Increased listing traffic by 31% Improved the listing conversion rate by 11% Significantly boosted Amazon PPC campaign performance How was I able to increase the listing performance in just two … Read more
Selecting the best Amazon PPC Keyword Match Types can easily make or break the performance of an Amazon PPC campaign. Set a keyword to an exact match type and you might see your ad campaign drop in impressions and sales grind to a halt. However, if you went with a broad match type for the … Read more
The advertising cost of sale or ACoS, is something that is often misunderstood. Too often I will be speaking with a potential client about their Amazon advertising, and the topic of ACoS, will inevitably come up. In almost every case, the assumption is that the lower the Amazon ACoS the better. However, that is not … Read more
Although often glossed over when discussing PPC strategy, successfully managing your bidding on Amazon is a critical component when it comes to advertising on Amazon. If you understand the fundamentals, which this post covers, and also strategies to improve your Amazon bidding strategy, which we also cover, you will be well ahead of your competition. … Read more
Being able to leap the rankings and get massive exposure for your product(s) and outsell your competition has become a reality thanks to Amazon Sponsored Products. Back in 2012, when Amazon launched a beta program ((https://adage.com/article/special-report-advertising-week/amazon-breaks-silence-ad-ambitions-advertising-week-foray/237546)) that enabled merchants to bid on keywords and have their products show up in the search results for those … Read more
As Amazon becomes an even more competitive marketplace, it?s critical for sellers to get their products noticed! Amazon Pay-Per-Click, otherwise known as Amazon PPC, can help you do that. Use the tools available to you as an Amazon seller, such as the ACoS Calculator, SellerApp, and Performance Dashboard, to be accurate and make the most … Read more