The FBA sellers who are making a ton of money on Amazon are very smart. Now, with the thousands and thousands of people trying to sell on the site, people need to figure out how to differentiate themselves from the pack. This is where marketing gets involved at a very high level. You want people … Read more

Sometimes, you?ll have a perfect idea for a product in mind from the outset, but face the challenge of finding a manufacturer somewhere in the world to actually produce and supply it. Always seek out a producer you can actually talk to on the phone, or travel to meet face to face. You can use … Read more

Amazon Sellers know this time of year as ?Shoulder Season,? the interlude between the frenzy of Prime Day and the all-important holiday shopping season. During this important time of preparation for the holiday shopping rush, it?s important to get your Buyer-Seller messaging just right. Don?t bombard buyers with too many messages ? remember that Amazon … Read more

Amazon IPI stand for Inventory Performance Index. It is a recently-introduced metric that is used by Amazon to evaluate the performance of FBA sellers. IPI is calculated quarterly. If an FBA seller’s IPI drops below 350 on a scale of 0 to 1000 Amazon imposes a storage limit. The seller is charged an overage fee … Read more

Amazon is continuing to grow at an astronomical rate and soon, it will surpass its cloud computing income by 2021. For a long time, the cloud computing business sector of Amazon was the cash cow within the business. This is where it was making a ton of its money. Now, with its advertising efforts, Amazon … Read more

The integration of the vast array of online platforms and social media pages these days has allowed businesses to integrate with one another on all platforms and therefore increase their cross channel prominence to customers and followers. One of the most effective means of increasing business for Amazon sellers in recent times has been that … Read more

When it comes to having an effective email marketing campaign, there are numerous things that go into the strategy, ranging from the email itself, as well as the follow up and feedback that is received from each campaign. Implementing the right tools and resources that will allow for these factors to be analyzed upon the … Read more