One of the most misused and misunderstood topics that impact your ad-campaign performance are Amazon negative keywords. From reducing wasted ad spend, to increasing your ad campaign performance, the benefits to learning how to harness this keyword match type can’t be understated. In this article, I am going to break down what negative keywords are, … Read more
These strategies helped grow one of my client’s PPC sales by over $615,000 during 2020 when compared to 2019. This is a list of actionable Amazon PPC tips for scaling your campaigns and increasing your sales on Amazon. If you want more sales on Amazon from your PPC campaigns, then you’ll love this list of … Read more
Selecting the best Amazon PPC Keyword Match Types can easily make or break the performance of an Amazon PPC campaign. Set a keyword to an exact match type and you might see your ad campaign drop in impressions and sales grind to a halt. However, if you went with a broad match type for the … Read more