Master the 3 Amazon PPC Keyword Match Types

Selecting the best Amazon PPC Keyword Match Types can easily make or break the performance of an Amazon PPC campaign. Set a keyword to an exact match type and you might see your ad campaign drop in impressions and sales grind to a halt. However, if you went with a broad match type for the … Read more

Amazon Advertising and PPC Strategy Guide

Being able to leap the rankings and get massive exposure for your product(s) and outsell your competition has become a reality thanks to Amazon Sponsored Products. Back in 2012, when Amazon launched a beta program ((https://adage.com/article/special-report-advertising-week/amazon-breaks-silence-ad-ambitions-advertising-week-foray/237546)) that enabled merchants to bid on keywords and have their products show up in the search results for those … Read more