Amazon PPC Campaign Structure: How Our Silo Method Added $11,303 for Our Client in 4 Weeks

Today I’m going to show you how we were able to increase our client’s ad revenue by $11,303 in 4 weeks by simply refining his Amazon PPC campaign structure. How did we achieve this growth in such a short period? The Silo Method. A method that we developed to help to address poor Amazon PPC … Read more

Amazon ACoS Calculations and Strategies

Master Your Amazon ACoS: How to Calculate and 3 Ways to Lower Advertising Costs

The advertising cost of sale or ACoS, is something that is often misunderstood. Too often I will be speaking with a potential client about their Amazon advertising, and the topic of ACoS, will inevitably come up. In almost every case, the assumption is that the lower the Amazon ACoS the better. 
However, that is not … Read more

Amazon Bidding: How it Works and 3 Strategies for Success

Although often glossed over when discussing PPC strategy, successfully managing your bidding on Amazon is a critical component when it comes to advertising on Amazon. If you understand the fundamentals, which this post covers, and also strategies to improve your Amazon bidding strategy, which we also cover, you will be well ahead of your competition. … Read more