The rise of fake Amazon reviews — and how to spot them

The founder of a new website called, Saoud Khalifah, has reported that around 30% of online reviews that we find among different product categories on Amazon could be false. Companies often produce fake reviews on their products in order to boost sales by finagling consumers into thinking that they’re a long-time reputable brand. helps analyze reviews with an algorithm that can detect if the reviews are most likely fraudulent and not to be trusted.

Key Takeaways:

  • The owner of has reported that he believes over 30% of reviews on Amazon could potentially be fake.
  • can help you determine if Amazon reviews are fraudulent by running through an algorithm that they developed.
  • Businesses that are often just starting out utilize false reviews in order to create a reputable name for themselves.

“Sites like Amazon, Yelp, TripAdvisor, Uber, Lyft, and Airbnb built their successes on the trust created by those review systems.”

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