{"id":148,"date":"2023-04-20T01:06:26","date_gmt":"2023-04-20T01:06:26","guid":{"rendered":"https:\/\/systemandsales.com\/?page_id=148"},"modified":"2023-06-02T18:11:09","modified_gmt":"2023-06-02T18:11:09","slug":"amazon-ppc-management","status":"publish","type":"page","link":"https:\/\/systemandsales.com\/amazon-ppc-management\/","title":{"rendered":"Amazon PPC Management"},"content":{"rendered":"<div class=\"gb-container gb-container-962767bf\">\n<div class=\"gb-container gb-container-305a4b21\">\n\n<h2 class=\"gb-headline gb-headline-48d779c9 gb-headline-text\">Struggling to Get Sales on Amazon? We Can Help<\/h2>\n\n\n\n<h2 class=\"gb-headline gb-headline-eac2f624 gb-headline-text\">Our Expert Amazon PPC Campaign Management Will Drive More Traffic and Sales to Your Products<\/h2>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-base-2-color has-contrast-3-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"#challenge\" style=\"border-radius:0px\">Learn More<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-6c27f064\">\n<div class=\"gb-container gb-container-94b058e8\">\n\n<div class = \"sep\"><\/div>\n<h2><div class = \"number\">01 <\/div> <div class = \"headline\"> The Challenge of Advertising on Amazon<\/div><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"challenge\">Understanding Competition, Advertising Algorithms, and Marketplace Changes<\/h3>\n\n\n\n<p>Advertising on Amazon offers tremendous potential for businesses looking to reach a large and diverse audience of online shoppers. However, the platform is also known for presenting unique challenges that can be difficult to navigate for even the most experienced marketers.<\/p>\n\n\n\n<p>If you&#8217;re <em>struggle<\/em> to successfully advertise on Amazon, it&#8217;s important to be aware that one of these three challenges is most likely holding you back:<\/p>\n\n\n\n<ul>\n<li><strong>Intense competition:<\/strong> With millions of sellers and products available on Amazon, it can be challenging to differentiate your brand and products from the competition. We can help you develop a targeted advertising strategy that reaches your ideal audience and highlights your unique value proposition.<\/li>\n\n\n\n<li><strong>Complex advertising algorithms and metrics:<\/strong> Amazon&#8217;s advertising platform is known for its complexity, with a variety of algorithms and metrics that can be difficult to understand and optimize. Our team of experts has deep knowledge of Amazon&#8217;s advertising platform, and can help you maximize your ad spend and achieve a positive return on investment.<\/li>\n\n\n\n<li><strong>Need to constantly adapt to changes in the marketplace: <\/strong>Amazon is a dynamic marketplace, with policies, algorithms, and consumer trends that are constantly evolving. Our team stays up to date on the latest developments in the Amazon advertising ecosystem, and can help you adapt your strategy as needed to stay ahead of the competition.<\/li>\n<\/ul>\n\n\n\n<p>Despite these challenges, we believe that Amazon advertising offers tremendous potential for businesses looking to reach a large and diverse audience of online shoppers. With our help, you can overcome these obstacles and achieve your advertising goals on the platform. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-base-2-color has-contrast-3-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"#chat\" style=\"border-radius:0px\">Learn More<\/a><\/div>\n<\/div>\n\n\n\n<div class = \"center-sep\"><\/div>\n\n<div class = \"testimonial\">&#8220;Dan has tripled our revenue over the past year making us a seven figure seller on Amazon. More importantly, Dan is wonderful to work with and a wealth of knowledge. He has guided our business development by helping us with everything from supply change management to advertising. Dan is an indispensable part of our business growth.&#8221;<\/div>\n\n<div class = \"testimonial-author\">-Mike Mosiman, Owner \u2013 Spectrum Products<\/div>\n\n<div class = \"center-sep\"><\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-d64e4873\">\n<div class=\"gb-container gb-container-14dc37c5\">\n\n<div class = \"sep\"><\/div>\n<h2><div class = \"number\">02 <\/div> <div class = \"headline\">Here&#8217;s How Our PPC Management Service Works\n<\/div><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">We\u2019ll Take Care of Everything, from Strategy to Execution<\/h3>\n\n\n\n<p>Our mission is to help you achieve the best possible results from your Amazon PPC campaigns. We do this by offering a range of specialized services that are designed to optimize your campaigns for maximum sales and return on investment. Here are a few of the key services we offer:<\/p>\n\n\n<div class=\"gb-container gb-container-0426f3ed\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2bf5ddb7\">\n<div class=\"gb-grid-column gb-grid-column-a4b5cd2e\"><div class=\"gb-container gb-container-a4b5cd2e\">\n\n<h5 class=\"gb-headline gb-headline-b8d93b26 gb-headline-text\">Campaign strategy development<\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-940b6b59 gb-headline-text\">We&#8217;ll work with you to develop a customized Amazon PPC campaign strategy that aligns with your business goals and targets your ideal audience. We&#8217;ll research the most relevant keywords and product categories, and develop a bidding strategy that maximizes your ROI.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2189687a\"><div class=\"gb-container gb-container-2189687a\">\n\n<h5 class=\"gb-headline gb-headline-bce23a6e gb-headline-text\">Ongoing Campaign optimization<\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-aae6e5f1 gb-headline-text\">We&#8217;ll handle all aspects of your Amazon PPC campaign setup, including ad creation, targeting, and bidding. We&#8217;ll also continually optimize your campaigns for maximum performance, using data-driven insights and industry best practices to make informed decisions.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6a373d73\"><div class=\"gb-container gb-container-6a373d73\">\n\n<h5 class=\"gb-headline gb-headline-3f40e469 gb-headline-text\">Keyword research and optimization<\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-719920b5 gb-headline-text\">We&#8217;ll conduct thorough keyword research to identify the most relevant and high-performing keywords for your products. We&#8217;ll then optimize your campaigns to ensure that your ads are showing up for the right search queries and driving relevant traffic to your listings.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-da1e1a18\"><div class=\"gb-container gb-container-da1e1a18\">\n\n<h5 class=\"gb-headline gb-headline-fb10956b gb-headline-text\">Product listing optimization<\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-36f25d91 gb-headline-text\">We&#8217;ll optimize your product listings to ensure that they are fully optimized for both Amazon&#8217;s search algorithm and for converting potential customers. This includes optimizing your product titles, descriptions, images, and other key elements.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-71b0d441\"><div class=\"gb-container gb-container-71b0d441\">\n\n<h5 class=\"gb-headline gb-headline-97b0cf53 gb-headline-text\">Performance reporting and analysis<\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-a7d0f23c gb-headline-text\">We&#8217;ll provide regular reports on your Amazon PPC campaign performance, including key metrics such as sales, conversion rates, and advertising cost of sales (ACoS). We&#8217;ll also use these insights to continually optimize your campaigns and improve your ROI.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-51bbd91d\"><div class=\"gb-container gb-container-51bbd91d\">\n\n<h5 class=\"gb-headline gb-headline-3ea340fd gb-headline-text\">Competitor analysis<\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-8ea24562 gb-headline-text\">We&#8217;ll conduct thorough research on your top competitors to identify their strategies and tactics. We&#8217;ll use this information to help you differentiate your brand and products, and develop campaigns that can help you outperform your competition.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<p>By partnering with System &amp; Sales, you can rest assured that your Amazon PPC campaigns are in expert hands. We&#8217;ll work tirelessly to help you achieve maximum sales and ROI, using our expertise and data-driven approach to continually optimize your campaigns for success.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-base-2-color has-contrast-3-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"#chat\" style=\"border-radius:0px\">Let&#8217;s Talk<\/a><\/div>\n<\/div>\n\n\n\n<div class = \"center-sep\"><\/div>\n\n<div class = \"testimonial\">\u201cDan&#8217;s expertise and dedication are unmatched, and he knows how to leverage the strengths of the Amazon marketplace to deliver results. He helped us achieve remarkable results in just three months, increasing our ad sales by 63% and our total revenue by 44%, all while maintaining profitability with only a 4% increase in ACoS. If you&#8217;re looking for an Amazon Ad management expert who can take your business to new heights, look no further than Dan Paluska. He&#8217;s a true professional who delivers results.\u201d<\/div>\n\n<div class = \"testimonial-author\">-Albert Matheny, Owner \u2013 Promix Nutrition<\/div>\n\n<div class = \"center-sep\"><\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9e4073b1\">\n<div class=\"gb-container gb-container-a3340d69\">\n\n<div class = \"sep\"><\/div>\n<h2><div class = \"number\">03 <\/div> <div class = \"headline\">Our Results Speak for Themselves<\/div><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">We&#8217;ve Helped Dozens of Brands Achieve Advertising Success on Amazon<\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c7968e0e\">\n<div class=\"gb-grid-column gb-grid-column-23194248\"><div class=\"gb-container gb-container-23194248\">\n<div class=\"wpv-view-output\" data-toolset-views-view-editor=\"21c56b5adb22b82fed0900adc99402bd\">\n<div class=\"wp-block-toolset-views-view-editor wpv-gutenberg-view-wrapper-20908\">\n\n\n<div id=\"wpv-view-layout-20908\" class=\"js-wpv-view-layout js-wpv-layout-responsive js-wpv-view-layout-20908\" data-viewnumber=\"20908\" data-pagination=\"{&quot;id&quot;:&quot;20908&quot;,&quot;query&quot;:&quot;normal&quot;,&quot;type&quot;:&quot;disabled&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;duration&quot;:500,&quot;speed&quot;:5,&quot;pause_on_hover&quot;:&quot;enabled&quot;,&quot;stop_rollover&quot;:&quot;false&quot;,&quot;cache_pages&quot;:&quot;enabled&quot;,&quot;preload_images&quot;:&quot;enabled&quot;,&quot;preload_pages&quot;:&quot;enabled&quot;,&quot;preload_reach&quot;:1,&quot;spinner&quot;:&quot;builtin&quot;,&quot;spinner_image&quot;:&quot;https:\/\/systemandsales.com\/wp-content\/plugins\/toolset-blocks\/embedded\/res\/img\/ajax-loader.gif&quot;,&quot;callback_next&quot;:&quot;&quot;,&quot;manage_history&quot;:&quot;enabled&quot;,&quot;has_controls_in_form&quot;:&quot;disabled&quot;,&quot;infinite_tolerance&quot;:&quot;0&quot;,&quot;max_pages&quot;:1,&quot;page&quot;:1,&quot;base_permalink&quot;:&quot;\/wp-json\/wp\/v2\/pages\/148?wpv_view_count=20908&amp;wpv_paged=WPV_PAGE_NUM&quot;,&quot;loop&quot;:{&quot;type&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;data&quot;:[],&quot;id&quot;:0}}\" data-permalink=\"\/wp-json\/wp\/v2\/pages\/148?wpv_view_count=20908\">\n\n\t\n\t\n\t<ul class=\"wpv-loop js-wpv-loop\">\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/from-706k-to-2-13m-a-case-study-on-how-we-tripled-revenue-on-amazon\/\">From $706K to $2.13M: A Case Study on How we Tripled Revenue on Amazon<\/a><\/li>\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/from-scaling-amazon-advertising-for-700-products-a-case-study-with-733k-in-revenue\/\">From Scaling Amazon Advertising for 700+ Products: A Case Study with $733K in Revenue<\/a><\/li>\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/from-99k-to-2-09-million-in-1-5-years-a-case-study-in-massive-sales-growth\/\">From $99k to $2.09 Million in 1.5 Years: A Case Study in Massive Sales Growth<\/a><\/li>\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/unconventional-success-how-we-generated-2-78-million-in-amazon-sales-with-little-product-differentiation\/\">Unconventional Success: How We Generated $2.78 Million in Amazon Sales with Little Product Differentiation<\/a><\/li>\n\t\t\n\t<\/ul>\n\t\n\t\n\t\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7072edb5\"><div class=\"gb-container gb-container-7072edb5\">\n<div class=\"wpv-view-output\" data-toolset-views-view-editor=\"f41b8790e154c5d097b2b59029c3a6c2\">\n<div class=\"wp-block-toolset-views-view-editor wpv-gutenberg-view-wrapper-20914\">\n\n\n<div id=\"wpv-view-layout-20914\" class=\"js-wpv-view-layout js-wpv-layout-responsive js-wpv-view-layout-20914\" data-viewnumber=\"20914\" data-pagination=\"{&quot;id&quot;:&quot;20914&quot;,&quot;query&quot;:&quot;normal&quot;,&quot;type&quot;:&quot;disabled&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;duration&quot;:500,&quot;speed&quot;:5,&quot;pause_on_hover&quot;:&quot;enabled&quot;,&quot;stop_rollover&quot;:&quot;false&quot;,&quot;cache_pages&quot;:&quot;enabled&quot;,&quot;preload_images&quot;:&quot;enabled&quot;,&quot;preload_pages&quot;:&quot;enabled&quot;,&quot;preload_reach&quot;:1,&quot;spinner&quot;:&quot;builtin&quot;,&quot;spinner_image&quot;:&quot;https:\/\/systemandsales.com\/wp-content\/plugins\/toolset-blocks\/embedded\/res\/img\/ajax-loader.gif&quot;,&quot;callback_next&quot;:&quot;&quot;,&quot;manage_history&quot;:&quot;enabled&quot;,&quot;has_controls_in_form&quot;:&quot;disabled&quot;,&quot;infinite_tolerance&quot;:&quot;0&quot;,&quot;max_pages&quot;:1,&quot;page&quot;:1,&quot;base_permalink&quot;:&quot;\/wp-json\/wp\/v2\/pages\/148?wpv_view_count=20914&amp;wpv_paged=WPV_PAGE_NUM&quot;,&quot;loop&quot;:{&quot;type&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;data&quot;:[],&quot;id&quot;:0}}\" data-permalink=\"\/wp-json\/wp\/v2\/pages\/148?wpv_view_count=20914\">\n\n\t\n\t\n\t<ul class=\"wpv-loop js-wpv-loop\">\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/2-37-million-generated-in-ad-sales-at-16-72-acos-over-the-past-4-years\/\">$2.37 Million Generated in Ad Sales at 16.72% ACoS over the Past 4 Years<\/a><\/li>\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/65-increase-in-profitable-sales-over-8-months\/\">65% Increase in Profitable Sales Over 8 Months<\/a><\/li>\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/canadian-amazon-ad-campaign-delivers-massive-123905-sales-boost\/\">Canadian Amazon Ad Campaign Delivers Massive $123,905 Sales Boost<\/a><\/li>\n\t\t\n          <li><a href=\"https:\/\/systemandsales.com\/case-study\/efficient-advertising-a-case-study-in-achieving-32k-in-sales-in-less-than-2-months\/\">Efficient Advertising: A Case Study in Achieving $32K in Sales in Less Than 2 Months<\/a><\/li>\n\t\t\n\t<\/ul>\n\t\n\t\n\t\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-base-2-color has-contrast-3-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"#chat\" style=\"border-radius:0px\">Let&#8217;s Talk<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-031b7299\">\n<div class=\"gb-container gb-container-5fc1c0ca\">\n\n<div class = \"sep\"><\/div>\n<h2><div class = \"number\">04 <\/div> <div class = \"headline\"> Our Process: Delivering Results with a Proven Methodology<\/div><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Discover how we manage Amazon PPC campaigns to help you achieve maximum sales and ROI.<\/h3>\n\n\n\n<p>At System &amp; Sales, we follow a tried and tested process for managing Amazon PPC campaigns that delivers results for our clients. Here&#8217;s how we do it:<\/p>\n\n\n\n<p><strong>Initial Setup:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Campaign Assessment:<\/strong> We start by conducting a thorough assessment of your current campaigns to identify areas that need improvement.<\/li>\n\n\n\n<li><strong>Seasonality Research:<\/strong> Each product typically has a high and low season throughout the year. Understanding where we are in the cycle is important for planning campaigns. <\/li>\n\n\n\n<li><strong>Competitor Analysis:<\/strong> Figuring out the top advertisers gives us insight of the competitive landscape and where we can compete and where we need to avoid.<\/li>\n\n\n\n<li><strong>Setting Initial Goals:<\/strong> We work to establish target ACoS and revenue growth goals for each group of products. <\/li>\n\n\n\n<li><strong>Keyword Research: <\/strong>Our team conducts extensive research to identify the most relevant keywords for your products, including long-tail keywords and negative keywords.<\/li>\n<\/ul>\n\n\n\n<p><strong>Monthly Ongoing Management:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Review and Adjust Bids:<\/strong> By analyzing the performance of your campaigns, we can adjust bids for individual keywords to maximize your ad&#8217;s visibility while minimizing your cost per click.<\/li>\n\n\n\n<li><strong>Monitor Search Term Reports:<\/strong> We monitor search term reports to identify new keyword opportunities, negative keywords, and trends that can help improve your campaign performance.<\/li>\n\n\n\n<li><strong>A\/B Testing for Sponsored Brands and Display Campaigns<\/strong>: We conduct A\/B testing on ad creatives, landing pages, and targeting to determine which variables drive the best performance and make data-driven decisions to optimize your campaigns.<\/li>\n\n\n\n<li><strong>Refine Keyword Targeting:<\/strong> By conducting regular keyword research and analysis, we identify new opportunities for targeting and improve campaign performance.<\/li>\n\n\n\n<li><strong>Scaling Campaigns:<\/strong> Every month we will identify the top performing keywords and targeting that we will scale using new campaign builds, more aggressive bidding, and negative keyword sculpting.<\/li>\n\n\n\n<li><strong>Monitor and Adjust Campaign Settings:<\/strong> We monitor and adjust campaign settings, such as ad placements, targeting, and ad formats, to improve performance and ensure that your campaigns are aligned with your goals and budget.<\/li>\n\n\n\n<li><strong>Monthly Reporting and Analysis:<\/strong> We provide regular reports to keep you informed of your campaign&#8217;s performance and make recommendations for future optimizations.<\/li>\n<\/ul>\n\n\n\n<p><strong>Quarterly Planning<\/strong>:<\/p>\n\n\n\n<ul>\n<li><strong>Strategic Assessment: <\/strong>We work with you to develop a plan for the upcoming quarter, including budget allocation, campaign goals, and target KPIs.<\/li>\n\n\n\n<li>Check and Optimize Product Listings: We check and optimize product listings to ensure they are relevant, compelling, and optimized for search results to drive more traffic and sales.<\/li>\n\n\n\n<li><strong>Analyze and Adjust Campaign Budgets: <\/strong>We review performance data and shift budget allocation to high-performing campaigns to maximize ROI.<\/li>\n\n\n\n<li><strong>Refine Keyword Targeting:<\/strong> By conducting regular keyword research and analysis, we identify new opportunities for targeting and improve campaign performance.<\/li>\n\n\n\n<li><strong>Review and Refresh Ad Creatives: <\/strong>Our team creates new ad variations to keep campaigns engaging and relevant to your target audience.<\/li>\n<\/ul>\n\n\n\n<div class = \"center-sep\"><\/div>\n\n<div class = \"testimonial\">&#8220;Dan Paluska and System &#038; Sales are simply amazing. Over the past three years, Dan has generated an incredible $2.37 million in advertised sales for our business, with an average ACoS of 16.72%. Dan&#8217;s dedication, knowledge, and strategic thinking have been instrumental in our growth. He genuinely cares about our success and continuously seeks ways to help us achieve our goals. If you&#8217;re looking for a trustworthy partner to take your business to the next level, I highly recommend Dan and System &#038; Sales&#8221;<\/div>\n\n<div class = \"testimonial-author\">-Ryan Schultz &#8211; Chief Operating Officer, MR Products Inc.<\/div>\n\n<div class = \"center-sep\"><\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-6f71c00f\">\n<div class=\"gb-container gb-container-ded2b542\" id=\"chat\">\n\n<div class = \"sep\"><\/div>\n<h2><div class = \"number\">05 <\/div> <div class = \"headline\">Ready to Get Results with PPC Advertising?<\/div><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Schedule a Free Strategy Session with Our PPC Experts Today<\/h3>\n\n\n\n<p>If you&#8217;re ready to start driving more sales and revenue with effective PPC advertising, then it&#8217;s time to schedule a free strategy session with our PPC experts. During this session, we&#8217;ll discuss your goals, budget, and target audience, and provide you with a customized strategy for success.&nbsp;<\/p>\n\n\n<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return 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