01 Project Overview
With a product catalog of over 340 products, the client knew that they needed a system to scale.
Find an agency that could handle a large catalog and scale sales profitably.
Over the past 4 years, we have generated just over $2.37 million in sales with an average of 17.01% ACoS.
02 The Client
When our client first approached us, they had attempted to run their advertising account for the previous 2 years. With a large catalog of over 340 products, organizing and create effective advertising campaigns became difficult. Understanding that there was a market on Amazon and that advertising was necessary, they turned to us to help them.
Initially, they had us audit their account and see if there was room for improvement. Almost immediately, we identified a structural issue that was holding them back. The problem stemmed from multiple products being advertised across multiple ad campaigns using the same keyword and match type.
Furthermore, they were only advertising about a third of their catalog. Part of this was because they didn’t have a strategy put in place to scale, but the other part was because they didn’t feel comfortable investing more advertising dollars without expertise behind their efforts.
After managing the campaigns themselves for the previous 2 years and facing lackluster results, they reached out to us to help them out.
03 Project Goals & Expectations
Our client had been struggling to make effective use of Amazon advertising for their large catalog of over 340 products. They had attempted to manage their campaigns on their own for the previous two years but had seen lackluster results.
Recognizing the importance of advertising on Amazon, they approached us for help. In response, we audited their account and quickly identified a structural issue that was holding them back. We then implemented a comprehensive plan that restructured their account, expanded their product portfolio, optimized their campaigns, provided expertise and guidance, and measured and reported on performance.
Here’s how we helped the client succeed with Amazon advertising:
- Restructured their account: We first tackled the structural issue by reorganizing their campaigns and ad groups. We created more granular campaigns and ad groups that were better aligned with their products and keywords. This allowed us to optimize bids and budgets at a more granular level, leading to more efficient spending and better performance.
- Expanded their product portfolio: We helped the client expand their advertising efforts to include more of their product portfolio. By conducting extensive research and analysis, we identified new product opportunities and created campaigns for them. This allowed us to tap into previously untapped markets and audiences, leading to increased sales.
- Optimized campaigns: We regularly analyzed and optimized the client’s campaigns. This involved monitoring performance, adjusting bids and budgets, and testing different ad creatives and targeting strategies. By continually refining and improving the campaigns, we were able to increase their overall performance and drive more sales.
- Provided expertise and guidance: We acted as a trusted advisor to the client, providing guidance and expertise on Amazon advertising. We helped them understand the intricacies of advertising on Amazon, and shared best practices and insights to help them make informed decisions.
- Measured and reported on performance: We regularly measured and reported on the performance of the campaigns. We provided detailed reports that showed the client how their campaigns were performing, what was working well, and what could be improved. This allowed us to make data-driven decisions and optimize the campaigns for better performance.
Overall, by restructuring their account, expanding their product portfolio, optimizing their campaigns, providing expertise and guidance, and measuring and reporting on performance, we were able to help the client succeed with Amazon advertising and generate significant sales growth.
04 The Results
- $2.37 Million Dollars in advertised sales generated over the past 4 years.
- Growing sales from $448,447 during the first 2 years of advertising.
- Currently averaging a 16.72% ACoS and have been profitable for the past 4 years.
- The client has become the market leader over the past 2 years and has held steady as the top-seller.