Commentary

Amazon is planning an expansion to their Sponsored Products ad program by allowing the ads to run across the whole internet, not just sites owned by Amazon. This would allow Amazon to retarget its customers when they are visiting other sites. Sponsored Products uses keywords to target people for ads, and this latest expansion is … Read more

Years of research has shown that Amazon search ads are, in fact, worth significantly more than Google’s — despite Google’s immense power in the search industry. Users are much more likely to click on Amazon’s ads, even though Google’s ads also yield high click rates. Clicks on Amazon’s ads also tend to result in higher … Read more