Amazon is taking the e-commerce world by storm, and more and more businesses are looking to sell their products on their platform. When it comes to selling with Amazon, you can either use the Seller Central platform or the Vendor Central platform. The Seller Central platform gives you the freedom of deciding how you list certain items, and determining shipping and handling. Signing up as a vendor will require you to hand over the reins to Amazon, letting them decide how to market the product.
- In Amazon-speak a vendor is one that manufactures, or produces a product and then distributes it to Amazon to act as the intermediary to the buying public.
- Sellers are a distinct entity on Amazon and have the power to set their own prices and directly offer their merchandise to the public and devise their own shipping solutions should they wish to.
- Although the vendor model is simpler, it is also by invitation only, making the seller model the easier way to get on board with Amazon.
“As the term suggests, FBA means that Amazon will fulfill your order on your behalf. This includes picking, packaging, shipping, processing returns and even providing customer service for your products. In simpler terms, Amazon takes care of all the heavy lifting while you get to focus on other important aspects of your Amazon business.”