Amazon Takes a Byte Out of Search Terms

Selling at Amazon is not for the faint of heart, or those that have trouble sifting through ever-changing detail. The latest for Amazon sellers is changes in keyword guidelines. New stats show that there can be five lines of 50 bytes, totaling less than 250 bytes. What this terse guideline did not make clear to all sellers, or perhaps all sellers did not read it equally, is the point that bytes in this instance is not the same as characters. So text-creators that go beyond one line with an equivalency of 249 characters automatically get a generated error message. So, it’s important to bear in mind that one character does not always equal one byte, especially when it comes to signs, symbols and other languages, which can eat up extra bytes in their execution. Users need to keep in mind that ‘less than’ and go for 249 characters, or less, to avoid having to work around that red message. Lastly,users must remember to try and keep current, because keyword correctness at Amazon can change from day to day.

Key Takeaways:

  • Changes Amazon has made to keyword guidelines have evolved. The author has a post covering those.
  • The old rule of thumb was that sellers provide five lines of 50 bytes that should be less than 250 bytes.
  • The new rule of thumb gives a red alert when sellers exceed 249 bytes and should only be on one line.

“The blurb was an attempt to clarify long-standing confusion around Amazon keywords and how they were (or were not) being saved, weighted, and indexed.”

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